bubly Out at Night is launching during Pride Month to celebrate the revival of New York City's iconic LGBTQ+ nightlife scene and recognize members of the community who make it vibrant. bubly teamed up with Pride Media to feature the faces and stories of people like Drag Race winner and NYC drag icon, Aquaria, as well as advocates, activists, models, promoters and lesbian bar owners.
The video for bubly Out at Night, directed and shot by Austin Nunes, a local queer director and continued bubly collaborator, features NYC icons and the stories of how they've been impacted by the pandemic. Aquaria offers a sentiment shared by many, stating "Over the past year, between temporarily being out of touch with my nightlife community and being forced to pivot my drag to a more digitally focused format, there was a very palpable sense of loss and yearning."
With this program, bubly is also sharing fresh new recipes that can be enjoyed for drag brunches or nights out.
Prideful Nightlife Programs
bubly Out at Night Supports Local LGBTQ+ Nightlife
Trend Themes
1. Local LGBTQ+ Nightlife - There is an opportunity to support and promote local LGBTQ+ nightlife scenes during Pride Month and beyond through partnerships with companies and organizations that share the same values.
2. Digital-focused Entertainment - There is an opportunity to embrace a more digitally focused format and create new online experiences that cater to the LGBTQ+ community and their nightlife interests.
3. Collaboration and Community Support - There is an opportunity to collaborate with advocates, activists, models, promoters and bar owners to create new programs and initiatives that support and uplift the LGBTQ+ community and their nightlife experiences.
Industry Implications
1. Beverage - There is an opportunity for beverage companies to partner with LGBTQ+ nightlife scenes to create unique promotion and sponsorship opportunities that support the community and enhance the nightlife experience.
2. Hospitality - There is an opportunity for hospitality companies to develop new LGBTQ+ focused experiences and programs that celebrate and support the community, and cater to their unique nightlife interests.
3. Entertainment - There is an opportunity for entertainment companies to create new digital experiences and online platforms for the LGBTQ+ community to connect, interact, and engage with one another to satisfy their nightlife interests.