In an effort to expand beyond coffee and cold brew, Caribou Coffee has announced that it will now begin serving a selection of matcha and bubble drinks.
Available just in time for summer, Caribou Coffee is now offering both matcha teas and blended bubble beverages. The new bubble drinks are similar to boba tea in taste, however the bubbles consist of chewy, coconut jellies flavored with caramel, instead of the more traditional tapioca pearls. As a result, the bubbles do not pop the same way they do in boba tea. The bubble beverages also come in more unique varieties such as Caramel Cooler, Raspberry Green Tea, and Matcha Tea Cooler.
But the Asian culinary influence just doesn't end with bubbles. Caribou Coffee is also serving up a Matcha Tea Cooler with Bubbles and a Matcha Vanilla Tea Latte, both made with powdered green tea from Japan.
Coffee Shop Bubble Teas
Caribou Coffee is Now Serving Matcha Teas and Bubble Drinks
Trend Themes
1. Expansion Into Non-coffee Drinks - There's an opportunity for coffee shops to expand their menu to cater to more diverse tastes.
2. Bubble Tea Variations - Coffee shops can innovate by introducing unique flavors and textures for bubble tea drinks.
3. Cultural Cuisine Integration - Incorporating diverse cultures into menu items provides customers with diverse choices and new experiences.
Industry Implications
1. Hospitality - Hotels and other accommodation facilities can expand their food and beverage offerings with non-coffee drinks such as bubble tea.
2. Food and Beverage Retail - Retailers can offer bubble tea drink mixes or bubble tea ingredients to be used at home.
3. Quick Service Restaurants - Fast food chains can explore offering unique flavors of bubble tea as a complementary drink to their menu items.