The BUBBA Burger Chicken Burger is the first chicken-based product from the frozen burger brand that's crafted with taste and nutrition in mind to provide consumers with a simple, easy meal option.
The burger is crafted with 100% all-natural chicken with 130-calories per serving and 20-grams of protein to give it a low-calorie, high-protein profile for macro-conscious consumers to appreciate. The burger is capable of being quickly prepared from frozen and is ready to be eaten in just 12-minutes to accommodate quick midweek meals or snacking occasions.
Brand Manager Elizabeth Rice spoke on the new BUBBA Burger Chicken Burger saying, "We’re thrilled to announce the launch of our Chicken BUBBA burger. We’ve carefully crafted this ground chicken burger with the strategic aim of introducing the high quality and convenience of the BUBBA burger brand to a fresh segment of consumers."
Low-Cal High-Protein Chicken Burgers
The BUBBA Burger Chicken Burger is a First from the Brand
Trend Themes
1. Low-cal Chicken-based Burgers - The introduction of a low-calorie, high-protein chicken burger option caters to macro-conscious consumers seeking healthy meal choices.
2. Quick Frozen Meal Solutions - The convenience of a frozen chicken burger that can be prepared in just 12 minutes taps into the demand for easy midweek meals and snack options.
3. Expansion Into Healthier Product Lines - The launch of a chicken burger showcases a brand's strategic move to offer healthier alternatives and reach a new segment of health-conscious consumers.
Industry Implications
1. Frozen Food Industry - The innovation of a low-calorie, high-protein frozen chicken burger highlights opportunities for reinventing frozen food offerings to align with health trends.
2. Ready-to-eat Meal Sector - The development of a quickly prepared chicken burger demonstrates potential for growth in the ready-to-eat meal sector by providing convenient and nutritious options for consumers.
3. Food Branding and Marketing - The strategic launch of a new chicken product signifies the potential for food brands to expand their product lines and capture new market segments with health-focused offerings.