Valentino's latest menswear campaign, featuring BTS member Suga, offers a captivating glimpse into the life of the K-pop star. As a Valentino DI.VA since last year, Suga seamlessly merges his influence from the music world with the realm of fashion.
Captured by photographer Theo Wenner, The Narratives campaign portrays Suga's daily life, transitioning from moments in the spotlight to quiet reflection against the backdrop of Seoul's streets and studios. The campaign aims to narrate a story of celebrity, emphasizing Suga's relationship with fans, himself, and his new-found celebrity. Showcasing pieces from the Maison’s Narratives collection, Suga effortlessly styles formalwear staples, incorporating Valentino accessories like the Locò Bag and One Stud Sneakers.
The full collection is available for browsing online alongside the artistic interpretation of Suga's day-to-day.
Celebrity-Spotlighting Menswear Campaigns
BTS member Suga Stars in Valentino's Latest Campaign
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Industry Implications
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