The BTC Razor Blade campaign shows just how easy a shave men can get with their product. So easy, in fact, that a man will feel like he simply peeled away the beard, mustache or goatee gracing his face. Sharp and effective, the razor will leave no bumps, scrapes or patches behind, only a smooth surface.
Created by Ogilvy & Mather, an ad agency based in Kolkata, India, the BTC Razor Blade campaign art was directed by Anirban Guha and Sreejita Chakroborty, with creative direction by Sujoy Roy. Photographed by Sanjib Ghosh, the portraits are a fun mixture between seriousness and comedy. The models do a great job keeping a straight face as they peel away their facial hair.
Peeling Facial Hair Ads
The BTC Razor Blade Campaign Promotes Easy Shaving
Trend Themes
1. Easy Shaving - Disruptive innovation opportunities include developing innovative razors and shaving products that provide a hassle-free and effortless shaving experience.
2. Sharp and Effective Razors - Disruptive innovation opportunities involve creating razors with advanced technology and precision blades that deliver a close and smooth shave without causing irritation or skin damage.
3. Humorous Advertising - Disruptive innovation opportunities lie in the development of creative and engaging advertising campaigns that use humor to resonate with consumers and differentiate the brand.
Industry Implications
1. Personal Care - Disruptive innovation opportunities exist in the personal care industry to create innovative shaving products and grooming tools that enhance the shaving experience and meet the evolving needs of consumers.
2. Advertising and Marketing - Disruptive innovation opportunities can be found in the advertising and marketing industry to develop creative and impactful campaigns that effectively communicate product benefits and drive consumer engagement.
3. Photography - Disruptive innovation opportunities in photography could involve exploring new techniques and styles that capture attention and create memorable visuals for advertising campaigns.