Boursin is sharing its signature brunch recipes with consumers just in time for Mother's Day. The premium cheese brand is also hosting a small appliance contest in partnership with SMEG that is a $2000 value -- open until May 15th.
As two of seven flavors offered, Boursin's Boursin Apple & Maple and Boursin Fig & Balsamic stand out. Both are developed in Quebec, Canada, produced with 100% Canadian milk and were voted product of the year in 2020 and 2021 in the cheese category.
The two flavors are exclusively available across Canada and are featured in mom-approved Boursin recipes like soft waffles with Boursin Apple & Maple and Boursin Fig & Creamy Balsamic Breakfast Toast with Boursin Fig & Balsamic.
To participate in Boursin's 'go bold with brunch' contest, simply purchase one of the sweet flavors and go to brunch.boursin.ca to redeem a unique code. Participants are also encouraged to share their Boursin recipe creations on Instagram by tagging @boursin_Canada and #boursinspringcontest.
Artisan Cream Cheese Recipes
These Boursin Brunch Recipes are Ideal for Mother's Day Celebrations
Trend Themes
1. Artisan Cream Cheese - Boursin's unique flavor offerings highlight the growing trend of artisan cream cheese and present opportunities for innovators to create their own unique flavors.
2. Brunch Recipes - The popularity of brunch culture has led to a surge in demand for creative and flavorful brunch recipes that can be further expanded upon and innovated in the culinary industry.
3. Appliance Contests - Sponsorship of a contest giveaway, such as Boursin's partnership with SMEG, creates an opportunity for businesses to expand their brand reach and market their products to a wider audience.
Industry Implications
1. Cheese - The cheese industry, particularly artisanal cheese companies, can benefit from innovating unique flavor offerings and partnering with small appliance brands for promotions and giveaways.
2. Culinary - The culinary industry can capitalize on the popularity of brunch culture by continually creating unique and inventive brunch recipes, which can be marketed to consumers and implemented in brunch cafes and restaurants.
3. Home Appliances - Small appliance brands can form partnerships with food and beverage brands to promote their products and potentially expand their market reach, such as SMEG's partnership with Boursin for the 'go bold with brunch' contest.