This gluten-free, dairy-free and organic brownie mix contains twice the protein of comparable brownie mixes, plus beneficial vitamins and minerals. The reason for this is because the Cricket Brownie Mix is made with a base of cricket flour, which is offers a sustainable and environmentally friendly source of protein, in addition to a range of other nutrients.
While the idea of eating insects has not quite caught on in all parts of the world, cricket flour provides the opportunity for the nutritious ingredient to be slipped undetected into favorite dessert recipes. Cricket Flours is now running a Kickstarter campaign, aiming to bring this inventive brownie mix to the masses by raising a total of $25,000.
Insects are now being incorporated into a range of food products, including snack bars, cakes, protein balls and pasta.
Insect-Based Brownie Mixes
This Protein-Rich Brownie Mix is Made with Cricket Flour
Trend Themes
1. Insect-based Foods - Diversification of insect-based food products and integration of insect flour in everyday food items showcase an opportunity for sustainable and protein-rich innovation.
2. Gluten-free Products - Increased demand for gluten-free products, such as this cricket flour brownie mix, is an opportunity to expand the market share of gluten-free products.
3. Sustainable Protein Sources - Cricket flour and other insect-based products offer a sustainable protein source, and could disrupt traditional sources like meat and soy-based protein products.
Industry Implications
1. Food and Beverage - The food and beverage sector can incorporate cricket flour into various products, promoting protein-rich foods that cater both to consumers looking for unique tastes and those seeking sustainable options.
2. Gluten-free Products - Incorporation of cricket flour and other insect-based products into gluten-free products, such as brownie mixes, offers a unique selling proposition for gluten-free product producers.
3. Sustainable Agriculture - Production of cricket flour is an opportunity for the sustainable agriculture industry as it can cater to the increasing demand for sustainable protein sources.