Starbucks is already looking ahead to the new year with a 2025 menu that includes unexpected new offerings like the Cortado and Brown Sugar Oatmilk Cortado.
If you're unfamiliar, a cortado is a Spanish cafe drink that combines espresso with a roughly equal amount of warm milk. Though a cortado is a common option on many cafe menus, it looks like soon you'll be able to order it at your local Starbucks too. As revealed by food blogger @markie_devo, Starbucks will be expanding its menu on January 2, 2025, to include a new Cortado made with three ristretto shots of Starbucks Blonde Espresso and steamed whole milk. The menu will also include the new Brown Sugar Oatmilk Cortado, which also features Starbucks Blonde Espresso, but with steamed oatmilk (instead of whole milk), cinnamon powder, and brown sugar syrup.
Three-Shot Espresso Beverages
Starbucks is Set to Add a New Cortado & Brown Sugar Oatmilk Cortado
Trend Themes
1. Elevated Espresso Options - The introduction of three-shot espresso beverages positions coffee retailers to upgrade standard offerings into premium caffeinated experiences.
2. Dairy-free Alternatives Boom - The emphasis on oatmilk in new beverage offerings taps into the rising demand for plant-based milk substitutes, appealing to a growing demographic of health-conscious consumers.
3. Flavor Fusion Innovations - Incorporating flavors like brown sugar and cinnamon into traditional coffee drinks highlights an opportunity for brands to innovate through unique flavor combinations that elevate consumer engagement.
Industry Implications
1. Specialty Coffee Retail - The addition of specialty drinks with unique espresso options could disrupt traditional coffee retail by attracting a diversified customer base seeking new taste experiences.
2. Plant-based Food and Beverage - As mainstream cafes embrace dairy-free options, the plant-based milk industry sees substantial growth potential, aligning with increasing consumer dietary preferences.
3. Flavoring and Syrup Manufacturing - The expansion of coffee menus to include innovative flavor profiles provides an increased market demand for flavoring and syrup producers specializing in artisanal ingredients.