Broulim’s Fresh Foods has announced it will start accepting Supplement Nutritional Assistant Program (SNAP) payments online in a bid to help enhance equity for shoppers.
Shoppers in Idaho will be able to access the service to start, while shoppers in Wyoming will be able access it soon. The service will be powered by the brand's Rosie eCommerce platform and is expected to help make accessing essentials easier for families. The initiative aims to adapt to changing consumer shopping habits as more turn to online methods to access essentials for their household.
President of Broulim’s Fresh Foods Robert Broulim commented on the initiative saying, "It is crucial that we offer our customers options when it comes to their online shopping experience. The opportunity to offer SNAP online removes financial barriers for families in our community, allowing all individuals to access healthy quality products."
Online Grocery Equity Initiatives
Broulim’s Fresh Foods Will Start Accepting SNAP Payments Online
Trend Themes
1. Online SNAP Payments - Accepting SNAP payments online is a new trend that enhances equity for shoppers and allows individuals to access healthy quality products online.
2. Ecommerce Platforms for Grocery Stores - Using eCommerce platforms for grocery stores is a trend that allows consumers to access essentials online and adapt to changing consumer shopping habits.
3. Availability of Healthy Products Online - The availability of healthy products online is a trend that removes financial barriers for families, enhancing equity and accessibility for all individuals.
Industry Implications
1. Grocery - The grocery industry can leverage online SNAP payments and eCommerce platforms to enhance equity for shoppers and meet changing consumer shopping habits.
2. Technology - The technology industry can develop eCommerce platforms and payment systems for grocery stores to enhance accessibility and equity for all shoppers.
3. Social Services - The social services industry can leverage online SNAP payments to enhance access to healthy products and meet the needs of families in the community.