Brooks Running unveils its 2024 Run Proud Collection in collaboration with Brooklyn-based queer artist and illustrator Adam Dalton Blake. This marks the third installment of the annual series that not only celebrates LGBTQ+ runners but also promotes inclusivity within the sport. Adam Dalton Blake's designs, inspired by 1980s boldness and surrealist art, vividly capture queer joy through colorful patterns and iridescent details, emphasizing the strength found in community and connectivity.
The Run Proud initiative is part of Brooks Running's ongoing commitment to support the LGBTQ+ community. This year, the company continues its partnership with Front Runners, a running organization that shares the mission of enhancing inclusivity in running for LGBTQ+ individuals and allies. In its sixth year of partnership, Brooks will donate $50,000 and provide running gear to Front Runners' chapters in NYC, LA, and Seattle, with total contributions exceeding $175,000 since 2019.
The collection featuring Adam Dalton Blake’s artwork is available at brooksrunning.com, inviting all to celebrate and participate in queer joy and solidarity through sport
Empowering Pride Running Shoes
The Brooks Running x Adam Dalton Blake ‘24 Pride Collection Dropped
Trend Themes
1. Celebratory Collaborative Collections - Opportunity for brands to partner with artists for inclusive and celebratory themed product lines.
2. Inclusive Sports Initiatives - Potential for companies to engage in ongoing support programs for LGBTQ+ communities in the sporting industry.
3. Community-centric Marketing Strategies - Chance for businesses to prioritize community connections and inclusivity in their marketing campaigns.
Industry Implications
1. Athletic Footwear - Space for athletic shoe companies to enhance inclusivity and diversity through collaborative and celebratory designs.
2. Sportswear Apparel - Opportunity for sportswear brands to align with LGBTQ+ initiatives and foster a more inclusive environment for all athletes.
3. Art and Fashion - Potential for the art and fashion industry to inspire and promote social change through collaborative and community-driven projects.