The Brooklyn Salsa Company started out as an underground taco delivery service in the heart of the bustling city. Since then the DIY enterprise has released a line of specialty salsas that are sure to heat up any fiesta. Staying true to its do-it-yourself roots, these fiery pots of salsa sport sharp homemade labels. For an added personal touch, every jar is hand-sealed by a member of The Brooklyn Salsa Company family.
Using only locally sourced produce from urban farms in the area, this premium condiment company makes salsa with a conscious. None of the sauces contain preservatives or artificial sweeteners. To exemplify this direct approach to food, the jars sport a simple but vibrant label, color-coated to help consumers differentiate the variety of salsa at a glance. Adorned with a silhouetted rendering of the landmass that is Brooklyn, these labels exude a love for the city and good food.
Simple, clean and intimate, The Brooklyn Salsa Company packaging is minimal and beautiful.
Hand-Capped Condiment Packaging
The Brooklyn Salsa Company Branding Exudes a Love for the City
Trend Themes
1. DIY Food Businesses - There is an opportunity for businesses to start as DIY home delivery enterprises and eventually release specialty products.
2. Local Sourcing - Consumers value locally sourced ingredients and companies can market their premium products through sustainable sourcing.
3. Minimalist Packaging - Minimalist design is becoming more popular in packaging, allowing for a clean and intimate aesthetic.
Industry Implications
1. Food Manufacturing Industry - With the increasing trend towards locally sourced, sustainable and personalized food, the food manufacturing industry has the opportunity to create innovative and conscious products.
2. Home Delivery Services - Home delivery services have the opportunity to start as DIY food businesses that can eventually expand into more specialized and premium products.
3. Graphic Design Industry - Minimalist packaging design is gaining popularity, and the graphic design industry can create simple and sleek designs for consumer products.