The Crumbl Brookie Dough Pie Cookies are a new menu item making their debut at participating locations that are sure to satisfy consumer cravings for the classic namesake dessert. The dessert features a brownie pie cookie base that's filled with a cookies and cream cookie dough mousse to give it a crispy yet creamy texture. The hybrid cookie dessert is topped with cookie pieces and cookie dough bits to further increase the textural nature of the treat.
The Crumbl Brookie Dough Pie Cookies have been added to the brand's rotating menu of items, but are only being offered through December 30, 2023. The treat is perfect for enjoyment on its own or paired with the returning Raspberry Cheesecake Cookie to further treat oneself this holiday season.
Hybrid Holiday Dessert Cookies
The Crumbl Brookie Dough Pie Cookies are Here for a Short Time
Trend Themes
1. Limited-time Menu Item - The Crumbl Brookie Dough Pie Cookies are a new menu item making their debut at participating locations that are sure to satisfy consumer cravings for the classic namesake dessert.
2. Hybrid Desserts - The Crumbl Brookie Dough Pie Cookies feature a brownie pie cookie base that's filled with a cookies and cream cookie dough mousse, offering a crispy yet creamy texture.
3. Textural Treats - The hybrid cookie dessert is topped with cookie pieces and cookie dough bits, enhancing the texture of the treat.
Industry Implications
1. Bakery - The bakery industry can take advantage of the trend by introducing limited-time menu items like the Crumbl Brookie Dough Pie Cookies to satisfy consumer cravings.
2. Food and Beverage - The food and beverage industry has an opportunity to capitalize on the growing popularity of hybrid desserts by creating unique and innovative combinations like the Crumbl Brookie Dough Pie Cookies.
3. Hospitality - The hospitality industry can create new dining experiences by offering textural treats that combine different textures and flavors, like the Crumbl Brookie Dough Pie Cookies.