These BRND WGN Christmas wine bottles manage to channel the energy often associated with the winter holidays. Choosing to sport cartoony figures and text rather than the usual opulent affair, these BRND WGN Christmas Wines supercharge wine tasters into a fun partying mood.
The BRND WGN Christmas Wine were made as gifts by BRND WGN for their clients, partners and friends, and each character and blip of text found on the bottle is actually based on staff members. With gifts as fun as these, I'm sure BRND WGN will rake in customers looking to have a rocking good time.
Implications - As wine bottles are often branded in an opulent manner to convey sophistication, BRND WGN managed to differentiate themselves from the competition by using whimsical cartoonlike packaging. Corporations looking to separate themselves from their peers to garner consumer attention must first examine the tactics currently employed by their competitors.
Tooned Holiday Branding
BRND WGN Christmas Wine Gets You Jolly for the Season
Trend Themes
1. Whimsical Packaging - Opulent packaging can be differentiated by incorporating whimsical cartoons, providing a unique and attention-grabbing branding opportunity.
2. Personalized Gifts - Creating personalized gifts based on staff members can boost customer engagement and loyalty, offering a chance for companies to strengthen relationships.
3. Party-ready Branding - By incorporating festive and fun elements in branding, companies can appeal to consumers looking to have a joyful and lively experience, presenting an opportunity for increased sales.
Industry Implications
1. Wine and Spirits - The whimsical packaging trend can disrupt the wine industry by attracting a younger demographic and enhancing brand identity.
2. Corporate Gifting - Personalized gifts offer an opportunity for the corporate gifting industry to stand out and provide a memorable experience for recipients.
3. Branding and Marketing - Incorporating party-ready branding can disrupt the branding and marketing industry, offering companies a refreshing approach to create excitement and capture consumer attention.