Lea Michele is a celebrity that's helping Burt's Bees share the core message of its Bring Back the Bees campaign with messages like this one: "The world can’t e eautiful without the ees. Help me and urt’s ees ring them ack." This caption was recently posted to the star's Instagram page and it's riddled with typos for a reason.
The Bring Back the Bees campaign aims to show how strange the world will become without bees, by removing the letter "B" from all messaging. Burt's Bees is encouraging people to participate by posting similar messages without the letter B across Twitter and Instagram. For every post that follows this theme with a post that includes #BringBackTheBees, The Burt’s Bees Foundation will plans 1,000 wildflower seeds in support of reviving bees.
Along with this campaign, urtsees.com can be used to access the BurtsBees.com homepage.
Quirky Bee Campaigns
This 'Bring Back the Bees' Campaign Removes the Letter "B" on Social Media
Trend Themes
1. 'social Media Typos' - Disruptive innovation opportunity: Companies can create campaigns that encourage users to intentionally make typos in social media posts to raise awareness and engage with a cause.
2. 'letter Removal' - Disruptive innovation opportunity: Brands can remove a specific letter from their messaging to draw attention and create a unique and memorable campaign.
3. 'reviving Bees' - Disruptive innovation opportunity: Businesses can support bee conservation efforts by launching campaigns that encourage people to take action and contribute to the revival of bee populations.
Industry Implications
1. Cosmetics and Skincare - Disruptive innovation opportunity: Companies in the cosmetics and skincare industry can adopt unique campaigns to raise awareness about environmental issues and promote their products simultaneously.
2. Social Media and Advertising - Disruptive innovation opportunity: Social media platforms and advertising agencies can offer specialized services that help brands develop and implement attention-grabbing campaigns that generate high engagement.
3. Environmental Conservation - Disruptive innovation opportunity: Organizations focused on environmental conservation can partner with brands to create impactful campaigns that educate and mobilize the public to take action for a specific cause.