Bright Books is an Uganda-based journal brand dedicated to helping people who lack electricity with solar lights. For each notebook purchased, Bright Books will donate one solar light to school children and kids living in refugee camps.
The notebooks themselves feature a minimal yet elegant aesthetic and boast 128 lined pages with sewn binding for lay-flat pages. In addition, the pages are made from 100 gsm acid-free paper that ensures no bleed-through so users can write on both sides. Moreover, as a memento to the brand's mission, the inside back cover of the journals boast sketched artwork made by children in Uganda with donated lights.
The Bright Books are available in a variety of colorways and sizes and can be purchased online.
Social Good Notebooks
Uganda-Based 'Bright Books' Donates Solar Lights to Those in Need
Trend Themes
1. Social Impact Consumer Goods - Opportunity for brands to market products that have a social impact beyond their own product or service.
2. Sustainable Materials - Emphasize the use of eco-friendly and sustainable materials in production and packaging of goods to appeal to conscious consumers.
3. Buy One, Give One Model - Allows brands to contribute to social good causes, while appealing to customers who want to make a difference through their purchases.
Industry Implications
1. Stationery - Opportunity for stationery brands to implement social good initiatives in their production and distribution processes to appeal to conscious consumers.
2. Education - Bright Books is an example of how education-focused brands can use the Buy One, Give One model to support education in areas that lack proper resources.
3. Renewable Energy - Solar power companies can partner with social impact brands, like Bright Books, to promote the use of renewable energy in areas that are limited by access to electricity.