Anomalie, a San Francisco-based startup is hoping to lessen the cost of weddings with a unique direct-to-consumer model that's making bridal dresses more affordable.
For years, people have been paying thousands of dollars for something they'll only wear once, but with a streamlined production process and an innovative distribution model, this brand is offering high-end, custom-made dresses at a fraction of the cost. Anomalie substitutes luxury bridal showrooms for an easy-to-navigate website, which invites the bride-to-be to bring a unique wedding vision to life. Those looking to customize their own dress can begin with talking to a digital stylist, from there, the brand works with each consumer, scheduling online consultations to finalize the fabric, cut and sizing.
Through partnering with the same suppliers used by luxury boutiques, Anomalie offers its consumers high-quality, custom-made dresses at a fraction of the cost.
Direct-to-Consumer Bridal Dresses
Anomalie Wedding Dresses are Cutting the Costs for Brides
Trend Themes
1. Direct-to-consumer Bridal Industry - The direct-to-consumer bridal industry is disrupting the traditional bridal industry, allowing consumers to purchase custom dresses at a fraction of the cost.
2. Custom-made Wedding Dresses - Custom-made wedding dresses are becoming increasingly popular as consumers look for unique options at more affordable prices.
3. Online Bridal Styling - Online bridal styling is disrupting traditional wedding dress shopping by allowing brides-to-be to easily navigate and customize their dress through an online platform.
Industry Implications
1. Bridal Industry - The bridal industry has opportunities to innovate by adopting direct-to-consumer models and offering more affordable and customizable options.
2. E-commerce Industry - The e-commerce industry has opportunities to innovate by creating user-friendly platforms that facilitate online bridal styling and custom-made dress orders.
3. Textile Industry - The textile industry has opportunities to innovate by collaborating with direct-to-consumer bridal brands and providing high-quality and sustainable materials for custom-made wedding dresses.