Fashion retailer ASOS is offering consumers a chance to purchase cost-effective wedding wear with its affordable bridal collection featuring shoes, accessories and dresses for a fraction of the cost of ones found in designer boutiques. The line features dresses and products made with similar styles and shapes seen in higher end stores, without the elevated costs. This is ideal for millennial shoppers looking to cut costs and save on the one-time wear of bridal fashion.
The line is tasteful, simple and elegant featuring a bohemian aesthetic and an array of styles and shapes to suit a variety of demographics. The collection offers long dresses, pant suits and even two piece sets as well as headpieces, purses, shoes and jewelry ranging from the $50-$400 price point.
Affordable Bridal Collections
ASOS Offers Cost-Effective Wedding Fashions for Millennial Consumers
Trend Themes
1. Affordable Bridal Collections - The emergence of affordable bridal collections presents opportunities for disruption in traditional wedding industry pricing models.
2. Millennial Bridal Fashion - Millennial consumers' demand for cost-effective and stylish options in bridal fashion is driving the growth of affordable bridal collections and creating opportunities for innovation in this market.
3. Online Retail in Bridal Fashion - ASOS's affordable bridal collection is an example of how online retailers can disrupt the bridal fashion industry by offering cost-effective, stylish options and expanding access to trendy wedding apparel for consumers.
Industry Implications
1. Bridal Fashion - ASOS's affordable bridal collection is disrupting traditional bridal fashion pricing models and creating opportunities for innovation in this industry.
2. Online Retail - The growth of affordable bridal collections, like ASOS's, highlights opportunities for online retailers to expand access to trendy, cost-effective wedding apparel and potentially disrupt the traditional brick-and-mortar bridal boutique industry.
3. Wedding Planning Services - The emergence of cost-effective bridal fashion options, like ASOS's affordable bridal collection, may also disrupt the higher-end wedding planning and coordination industry, as cost-conscious millennial consumers look to save money on various aspects of their wedding.