'Calma' is the name of a natural breastfeeding bottle from Medela with a design that emulates the natural experience of feeding from a mother's breast. Medela notes that: "It does not interfere with breastfeeding and lets your baby feed the way they learned at the breast, which makes switching from breast to Calma and back easy."
The BPA-free one-size-fits-all breastfeeding bottle was developed with aid from breastfeeding experts from the Hartmann Human Lactation Research Group at the University of Western Australia. This innovative bottle design makes it possible for infants to drink, pause and breathe with the natural behaviors and rhythms they learned while breastfeeding. Thanks to a special venting system in the bottle, an infant is prevented from intaking air during a feeding session to promote a safe drinking experience.
Natural Breastfeeding Bottles
Medela's 'Calma' Bottle Emulates the Natural Rhythms of Nursing
Trend Themes
1. Natural Breastfeeding Bottle Design - The design of breastfeeding bottles that mimic the natural feeding experience of a mother's breast offers opportunities for innovation and market growth.
2. Bpa-free Infant Feeding Products - The demand for safe and eco-friendly infant feeding products presents opportunities for the development of innovative and sustainable materials and designs.
3. Collaborations with Breastfeeding Experts - Collaborations with breastfeeding experts offer opportunities for developing evidence-based and effective feeding products and promoting trust and credibility among consumers.
Industry Implications
1. Baby Products Industry - Natural breastfeeding bottles and other innovative feeding products can potentially disrupt the baby products industry by meeting the needs and preferences of health-conscious and eco-conscious parents.
2. Healthcare Industry - Breastfeeding experts and healthcare providers can collaborate on the development and promotion of innovative infant feeding products that support a safe and healthy feeding experience.
3. Academic Research Industry - Collaborations between bottle manufacturers and academic research institutions such as the Hartmann Human Lactation Research Group present opportunities for advancing research on human lactation and infant feeding behavior.