Although there are many technologies that have the potential to streamline event entry, a large number of consumers are still required to print out paper tickets to be admitted to an event—but 'Breaking the Ticket' has the potential to change this drastically.
Ticketmaster has been working with Lisnr on a project to replace physical tickets with "sound tones" that will allow admission to an event. This ultrasonic sound technology is set to be used for attendee verification and it is already being tested at some venues.
As passwords and paper tickets have the potential to be lost or stolen, leaving consumers vulnerable, sound verification systems are being implemented as a solution. Others are also experimenting with the use of unique sound tones for added convenience and security. For instance, Sonikpass sets itself apart as a password-free cyber security system that uses audio signatures, while Google's Google On boasts a simple setup of the OnHub Router with an audio pairing feature.
Audio Tone Tickets
Ticketmaster and Lisnr's Breaking the Ticket Replaces Tickets with Audio Data
Trend Themes
1. Sound Verification Systems - The use of sound tones for verification purposes is disrupting traditional ticketing systems and offers potential for increased security and convenience in various industries.
2. Ultrasonic Sound Technology - Ultrasonic sound technology is set to replace physical tickets and as such offers an innovative opportunity for the growth of other industries such as transportation, hotels and conferences, and amusement parks.
3. Audio Signatures - Audio signatures and unique sound tones are revolutionizing the cyber-security industry with the potential to replace traditional passwords.
Industry Implications
1. Event Industry - The use of sound verification systems has the potential to increase efficiency and security in event management whilst reducing the paper-based ticketing system.
2. Transportation Industry - Ultrasonic sound technology offers potential for seamless transportation check-in, making boarding passes more secure and efficient.
3. Amusement Park Industry - Implementing sound verification systems can reduce wait times and entry time-lapses at amusement parks whilst increasing security measures.