The Nestle Breakfast to Go Cereals have been launched in the UK by the brand as a product lineup that targets time-poor consumers and those who want to make their schedule more efficient by eating while on-the-go.
The cereal products are packaged in convenient, all-in-one packages that contain a pot of the cereal itself, a carton of milk and a spoon. This makes them optimal for tossing in your bag to eat while commuting, once you've arrive at the office or at school by students.
The Nestle Breakfast to Go Cereals will launch at convenience stores and speak to the rising number of consumers who are opting to eat their breakfast after leaving the house to save precious time in the morning.
Milk-Integrated Cereal Pots
The Nestle Breakfast to Go Cereals Can be Enjoyed Anywhere
Trend Themes
1. On-the-go Breakfast - Opportunity for creating convenient breakfast options for time-poor consumers who want to eat while commuting or at work/school.
2. All-in-one Packaging - Disruptive innovation opportunity in packaging that combines cereal, milk, and utensils for easy consumption on the go.
3. Time-saving Solutions - Opportunity for products that cater to consumers who are looking for efficient ways to save time in their morning routine.
Industry Implications
1. Food and Beverage - Innovation opportunities in creating innovative and convenient breakfast options for busy consumers.
2. Packaging - Opportunity for packaging companies to create all-in-one packaging solutions for food and beverage products.
3. Retail - Opportunity for convenience stores to cater to time-poor consumers with on-the-go breakfast options.