These Naked breakfast smoothies are being launched in the UK as a series of ready-to-drink refreshments that are perfect for consumers to incorporate into their busy routine.
The smoothies come in two flavor options to choose from including Pineapple & Passionfruit and Strawberry & Banana, which are both good sources of vitamin C. The smoothies come in 300ml and 750ml bottle sizes to accommodate on-the-go enjoyment or at-home drinking. The drinks respond to a demand for convenience-focused food and drink as consumers seek out delicious and nutritious ways to stay fueled.
Charlotte Ashburner at Tropicana Brands Group spoke on the Naked breakfast smoothies saying, "Created with morning drinkers in mind, we’re delighted to bring these new breakfast smoothies to market, created with simple but delicious ingredients that do not compromise on taste.’’
Ready-to-Drink Breakfast Smoothies
The Naked Breakfast Smoothies Come in Two Flavor Options
Trend Themes
1. Convenient Breakfast Beverages - Opportunity to expand into the market of ready-to-drink breakfast smoothies and accommodate busy consumer lifestyles.
2. Vitamin C-infused Beverages - Opportunity to target health-conscious consumers who seek nutritious beverages to stay fueled throughout busy days.
3. Customizable Bottled Smoothies - Opportunity to innovate with personalized smoothie recipes and bottle sizes to cater to individual preferences and convenience.
Industry Implications
1. Food and Beverage - Manufacturers can venture into producing convenient breakfast beverages to cater to emerging consumer demand.
2. Health and Wellness - Brands can target health-conscious consumers looking for nutritious and refreshing beverages to sustain their busy lifestyles.
3. Packaging - Companies can explore innovative packaging solutions that allow consumers to customize their ready-to-drink smoothies and improve convenience.