Bells of Lazonby’s We Love Cake launched hand-finished breakfast muffins as its first breakfast offerings and they provide convenient, wholesome nourishment without gluten, wheat or milk. "The Breakfast Muffin is a step change from our usual tarts and cakes but we believe the muffin provides a ‘quick breakfast’ alternative that is free-from," said Head of Marketing for Bells of Lazonby, Josh Boydell-Smith.
The individually wrapped frozen muffins are loaded with flavorful, texture-rich ingredients like raisins, apricots, cranberries, gluten-free oats and pumpkin seeds with a cinnamon finish.
Perfect for ingredient-conscious consumers who want to avoid certain ingredients for lifestyle or dietary reasons, these breakfast muffins can be found in boxes of eight that can be thawed as needed to reduce waste and spoilage.
Free-From Breakfast Muffins
We Love Cake's First Breakfast Offering Has No Gluten, Wheat or Milk
Trend Themes
1. Gluten-free Convenience Foods - Individually wrapped, gluten-free breakfast muffins provide a quick and convenient option for health-conscious consumers.
2. Ingredient-conscious Snacking - Breakfast muffins made with selected wholesome ingredients cater to consumers with specific dietary preferences and restrictions.
3. Frozen Functional Foods - Muffins that can be thawed as needed offer an innovative solution to reduce food waste and maintain product freshness.
Industry Implications
1. Gluten-free Bakery Products - Creating gluten-free muffins and pastries meets the rising demand for alternative dietary options in the bakery sector.
2. Health-conscious Food Market - Products designed for ingredient-conscious individuals are gaining traction in the health-focused food industry.
3. Frozen Foods Sector - Introducing frozen breakfast options that can be thawed as needed addresses the need for convenience and reduced food spoilage.