Wendy's launched a breakfast campaign in order to drive social media conversations about the launch of the fast-food chain's new menu items. The breakfast campaign consisted of the company making its Twitter private, and then made coupons for free able to customers who followed the private account. The coupons gave consumers a free Breakfast Baconator on top of any $5 purchase made through DoorDash.
The fast-food chain also instructed Twitter users to Tweet at other chains using the #WendysBreakfastBattle. A billboard was also placed in Time Square.
The brand has a history of maintaining a strong social media presence, where it is constantly interacting with consumers, often in humorous ways.
Social Media Menu Campaigns
Wendy's Launched a Multi-Platform Breakfast Campaign with Coupons
Trend Themes
1. Social Media Menu Campaigns - Disruptive Innovation Opportunity: Restaurants can leverage social media to create interactive and engaging campaigns that drive customer conversations and increase brand awareness.
2. Private Twitter Coupons - Disruptive Innovation Opportunity: Brands can utilize private Twitter accounts and exclusive coupons to incentivize consumers to engage with their social media campaigns and boost sales.
3. #wendysbreakfastbattle - Disruptive Innovation Opportunity: Hashtag campaigns like #WendysBreakfastBattle can generate buzz and encourage user-generated content, creating a broader reach for brands and fostering customer loyalty.
Industry Implications
1. Fast Food - Disruptive Innovation Opportunity: Fast food chains can leverage social media platforms and campaigns to promote new menu items, drive sales, and engage with customers in innovative and impactful ways.
2. Digital Advertising - Disruptive Innovation Opportunity: Digital advertising agencies can help brands create and execute social media campaigns that utilize platforms like Twitter to target specific audiences, generate buzz, and increase customer engagement.
3. Food Delivery - Disruptive Innovation Opportunity: Food delivery services like DoorDash can partner with fast food chains to offer exclusive deals and coupons through social media campaigns, effectively driving customer acquisition and increasing order volumes.