Nutella was inspired by 16 landmark locations across the United States of America for its collectible Breakfast Across America jars. From Lake Tahoe and Napa Valley to Niagara Falls, each jar corresponds to a breakfast recipe designed to take diners on a destination through their senses.
The limited-edition line of breakfast jars pay tribute to signature breakfasts enjoyed in each region, such as a Beignet inspired by New Orleans or Blueberry Pancakes from Portland. English muffins, breakfast pizzas, acai bowls and bagels are also given their time to shine as part of the collection, making sure there's truly something for everyone on offer.
These jars can be found in 13-ounce and 26.5-ounce jars that promise to satisfy and simultaneously cause cravings for summer adventures.
Americana Breakfast Jars
Nutella's Breakfast Across America Jars Feature Landmark Locations
Trend Themes
1. Collectible Destination-themed Products - Brands can create unique destination-themed products that cater to consumers' desires to travel through their senses, offering new opportunities for brand loyalty.
2. Region-specific Recipe Innovation - Companies can create or showcase region-specific recipes to help promote local cuisine and offer new flavor profiles to consumers across the country.
3. Product Packaging as Collectible Items - Product companies can create collectible packaging that features landmarks or other visually-striking designs, increasing the appeal of their product lines.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage region-specific recipes and packaging as a way to differentiate products and appeal to consumers' desire for novelty and adventure.
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