In an endeavor to showcase the elegance and simplicity of their publishing company, Evgeny Perfilev created a small batch of bread wine. An old and nearly extinct kind of Russian gran distillate, the bread wine has a beautiful vintage styled label.
This label is printed on letterpress and features a simple black and red color scheme in addition to a detailed emblem. The authentic wine label serves to demonstrate the uniqueness of the vino batch. This goes on a transparent glass bottle with no tint and a regular cork, truly heralding to earlier days (much like a book publisher itself).
Designed by Ivan Gulkov and illustrated by Andrey Kokorin, this project was produced globally in both Moscow, Russia and San Francisco.
Reminiscent Wine Labels
Evgeny Perfilev's Bread Wine Packaging Throws Back to a Simpler Time
Trend Themes
1. Vintage-inspired Wine Labels - The resurgence of vintage-inspired wine labels presents an opportunity for wineries to tap into consumers' nostalgia for simpler times.
2. Handcrafted Packaging Design - The demand for handcrafted packaging design allows businesses to create unique and artisanal experiences for consumers.
3. Transparency and Authenticity in Packaging - Consumers are seeking genuine and transparent packaging that reflects the craftsmanship and uniqueness of the product.
Industry Implications
1. Wine Production - Wine producers can leverage the trend of vintage-inspired labels to differentiate their offerings and create a sense of nostalgia and authenticity.
2. Graphic Design - The demand for handcrafted packaging design presents opportunities for designers to showcase their skills and creativity in creating unique and memorable packaging.
3. Publishing - The concept of transparency and authenticity in packaging can be applied to the publishing industry, allowing publishers to create unique and visually appealing book covers that resonate with readers.