With monthly subscription services popping up in just about every industry, it is no wonder that a baked bread kit can now be be delivered to your door step. An English delivery service start-up, Loafely delivers a box of tasty ingredients and unique recipe instructions each month for the budding baker.
With styles, flavors and techniques from around the world, the subscription will bring a unique and delicious loaf of artisan bread each month. Bread kits like Sweet Cherry & Oat Sourdough or Irish Walnut & Raisin Soda Bread are among the delicious grainy baked goods offered.
The service doesn't just provide consumers with a hobby, skills and built-up recipe book, but also with fresh bread they can eat and share with friends a dozen times a year.
Subscription Bread Kits
'Loafely' Delivers Monthly Ingredients & Recipes for Fresh Baked Bread
Trend Themes
1. Monthly Bread Kit Subscriptions - There is an opportunity for bakeries to create monthly bread kit subscriptions to attract customers who want to make fresh bread at home.
2. Artisanal Bread Kits - Investing in artisanal ingredients and unique flavors could be a disruptive innovation opportunity for baking supply companies.
3. DIY Baking Trend - The increase in popularity of DIY baking is a trend that can be leveraged by subscription services and supermarkets to boost sales of baking products and ingredients.
Industry Implications
1. Food Subscription Services - Food subscription services can expand their offerings by including bread kits in their product line.
2. Baking Supply Companies - Baking supply companies can leverage this trend by offering artisanal ingredients and unique bread kit flavors.
3. Supermarkets - Supermarkets can capitalize on the DIY baking trend by offering a wider variety of baking products and ingredients, and creating in-store displays or promotions for bread kits.