Cachaça-Infused Ready-to-Drink Cocktails

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Novo Fogo Debuts the New Brazilian Old Fashioned Highball

Novo Fogo Cachaça recently announced its expanded its portfolio with the introduction of the new Brazilian Old Fashioned Highball. The delicious new ready-to-drink cocktail is made from of Novo Fogo Chameleon cachaça (aged one-year), vanilla syrup, orange and aromatic bitters, and water. The drink is then carbonated in the style of a highball. The brand hopes the new launch will support the growth of barrel-aged cachaça into mass retail.

"We designed this canned cocktail as a dichotomy mediator for the spirits industry, a very relevant metaphor for today’s world of perceived divisions," says Novo Fogo’s CEO, Dragos Axinte. "In a world that is increasingly shedding labels, this drink transcends categories, appeals to broader audiences, and represents Novo Fogo’s double heritage: South and North America. It makes a statement that Novo Fogo stands for unity."
Trend Themes
1. Ready-to-drink Cocktails - There is an opportunity for more brands to introduce ready-to-drink cocktails with unique and innovative flavors.
2. Barrel-aged Cachaça - There is an opportunity for brands to increase their portfolio of barrel-aged cachaça and introduce new variations to appeal to a broader market.
3. Carbonated Cocktails - There is an opportunity for more brands to experiment with carbonating their cocktails for a unique taste and market appeal.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverage industry can take inspiration from Novo Fogo's cachaça-infused ready-to-drink cocktails and introduce new and unique products to the market.
2. Packaged Foods - There is an opportunity for packaged food companies to collaborate with alcohol brands to introduce new variations of ready-to-drink cocktails.
3. Retail - Retail industry can benefit by stocking up more Ready-to-Drink cocktails in their shelves and expanding their portfolio in this segment.

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