The Bratislava Zoo campaign is quite morbid. It revolves around the idea that people enjoy animals, but only in the way that involves them dead and skinned. From cheetah print purses to crocodile skin boots, many people have come in contact with animals, but not in the way animals would like them to.
Created by Jandl, an ad agency based in Bratislava, Slovakia, the Bratislava Zoo campaign reads simply, "Come visit their luckier relatives." Art directed by Ivan Holic with creative direction by Pavel Fuksa and Eugen Suman, the print ads were copy written by Karol Thiry. Although the humor might seem a little tasteless to some, it gives people a rude awakening, shocking them into realizing how little they interact with the animals they wear.
Morbid Wildlife Park Ads
Bratislava Zoo Campaign Encourages People to Meet the Animals They Wear
Trend Themes
1. Animal-friendly Fashion - Exploring sustainable and cruelty-free alternatives to animal skins in fashion.
2. Ethical Consumerism - Increasing demand for products that align with consumers' values, such as environmentally-friendly and cruelty-free options.
3. Awareness Marketing - Using provocative and impactful advertising campaigns to raise awareness and challenge consumer behavior.
Industry Implications
1. Fashion Retail - Opportunities to adopt and promote animal-friendly fashion alternatives that resonate with conscious consumers.
2. Animal Conservation - Collaborating with fashion brands to create campaigns that highlight the importance of protecting and respecting wildlife.
3. Advertising and Marketing - Providing creative solutions to raise awareness and change consumer behavior through thought-provoking campaigns.