FILA has partnered with Brandon Maxwell as a guest designer to deliver a new women’s tennis apparel collection. The collection arrives just in time for the US Open, which takes place from August 23 to Sep 12, 2022, and fuses athletic wear with Maxwell’s distinct American style.
The collection is comprised of multiple tennis silhouettes, including a pleated racer back dress, baby pink cami, mini-skirts, and tracksuits. Standout pieces include a selection of asymmetrical skirts dipped in fuschia and red color blocking, while a tracksuit with contrasting pink and green stripes is sure to be an attention-grabber on the court.
"Having the opportunity to work with FILA on a tennis collection has been such a thrill. Not only is tennis one of my favorite sports but I’ve always loved seeing what the athletes wear on the court. Creating this collection allowed me to infuse that fashion perspective into these very classic silhouettes. I’m ecstatic about the results," Maxwell shares in a press release.
The FILA x Brandon Maxwell collection is now available on the FILA, Brandon Maxwell, and Bandier websites.
Female-Focused Tennis Capsules
FILA Taps Brandon Maxwell for its Women's Tennis Apparel Collection
Trend Themes
1. Female Tennis Apparel - FILA's partnership with Brandon Maxwell and the success of the collection suggests a growing interest in fashion-forward and functional female tennis apparel.
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3. Tennis-inspired Fashion - The popularity of the FILA x Brandon Maxwell collection indicates a rising trend of tennis-inspired fashion, where designers can create functional yet fashionable pieces suitable for both on and off the court.
Industry Implications
1. Sporting Goods Industry - The success of the FILA x Brandon Maxwell collection suggests that there is a demand for fashion-forward and functional sportswear, presenting an opportunity for companies to innovate in their product lines.
2. Fashion Industry - The collaboration between FILA and Brandon Maxwell showcases the potential for the sports and fashion industries to collaborate and create unique collections that cater to fashion-conscious consumers.
3. Athletic Apparel Industry - The popularity of the FILA x Brandon Maxwell collection highlights an opportunity for athletic apparel companies to create collections that combine both style and functionality, providing consumers with fashion-forward activewear options.