Many creators find it difficult to gain commission for their work and BrandArmy was created to empower creators to monetize their work. According to the brand, "users are finding a remarkable boost in their income that was previously left in the dust through [competitor] platforms."
BrandArmy offers six different income streams for creators, including subscriptions, locked DMs, lockable feed posts, tips, live streaming, and brand partnerships. Designed to eliminate confusion regarding how content creators can make money, BrandArmy has streamlined the earning process so creators can easily see how much they're earning and where it's coming from.
Ultimately, platforms like BrandArmy aim to change the often one-sided relationships that many creators have to accept with mainstream social media platforms.
Creator-First Social Media Platforms
BrandArmy Aims to Help Creators Monetize Their Work
Trend Themes
1. Creator-focused Social Platforms - Platforms like BrandArmy are emerging to help creators monetize their work and offer new income streams, disrupting the traditional social media model.
2. Streamlined Earning Processes - New platforms like BrandArmy are simplifying the earning process for content creators, offering transparent insight on where their revenue is coming from and how to maximize it.
3. Empowering Content Creators - The emergence of creator-focused social platforms is providing opportunities to empower and support content creators while disrupting the one-sided relationships on mainstream social media platforms.
Industry Implications
1. Social Media - The social media industry will see disruption as creator-focused platforms like BrandArmy provide new opportunities for monetization and engagement outside traditional social media models.
2. Content Creation - The content creation industry will benefit from new platforms like BrandArmy that offer simplified earning processes and new income streams for creators, allowing for greater focus on the creative process.
3. Influencer Marketing - Influencer marketing industry players can leverage creator-focused platforms like BrandArmy to better connect with creators and partner for authentic, effective influencer marketing campaigns.