While there are many brands that employ similar solutions when it comes to packaging a premium bottle of olive oil, Zoo Studio developed a creative solution to show off the quality of "the best organic oil from Ros Caubó"—dubbed El Tresor or "The Treasure."
The secondary packaging for the 50ml bottle of olive oil requires effort to open, in a way that reminds of unearthing a real treasure. The interactive package boasts a stone-inspired shape that is made from recycled paper pulp, which must be shattered to access the bottle inside.
On the inside of the packaging, a silk paper wrap protects the premium glass bottle, which is bright in contrast to the dull, soil-like color of the exterior.
Excavation-Inspired Oil Packages
El Tresor's Packaging Unearths a Precious Bottle of Olive Oil
Trend Themes
1. Interactive Packaging - Exploring interactive packaging designs that require effort to open, creating a unique and engaging experience for consumers.
2. Recycled Materials - Incorporating sustainable and eco-friendly materials, such as recycled paper pulp, into packaging designs to appeal to environmentally-conscious consumers.
3. Contrasting Visuals - Using contrasting visual elements, like bright glass bottles against dull-colored exteriors, to create a visually striking packaging design that stands out on store shelves.
Industry Implications
1. Food & Beverage - Exploring innovative packaging designs within the food and beverage industry to enhance consumer experience and differentiate products from competitors.
2. Packaging - Pushing the boundaries of packaging design by incorporating interactive elements and sustainable materials for a more engaging and eco-friendly consumer experience.
3. Artisanal Products - Utilizing unique packaging designs, like excavation-inspired packaging, to appeal to consumers looking for premium and artisanal products that offer a memorable unboxing experience.