Matthieu Blazy displays the newest Bottega Veneta designs for the Spring/Summer 2023 season. Despite Bottega's reputation for selling logo-free products, the new accessory has several characteristics that depart from the House identity of Bottega Veneta. In addition to being made of canvas and coming in 'Natural' coloring, it also has the brand name printed on the side.
Black leather is woven with the House's distinctive Intreccio weave to create a cradle and handle uni-piece tied to secure the canvas bag. The bag's base is lined with a final leather slither and more canvas material, and it is finished with two interior leather pockets and a silver-toned zipper closure.
The new accessory from Bottega Veneta is available on the brand's website for $3,200 USD.
Branded Canvas Accessories
Bottega Veneta Unveils a Unusual Canvas Bag with House Branding
Trend Themes
1. Canvas Branding - Brands are incorporating their logo into canvas accessories, departing from their traditional logo-free products.
2. Intreccio Weave - Designers are using the House's distinctive Intreccio weave to create uni-piece handles for bags and accessories.
3. Sustainable Materials - Brands are utilizing more eco-friendly materials, such as canvas, to create their luxury accessories.
Industry Implications
1. Luxury Fashion - The luxury fashion industry should explore the use of canvas and other eco-friendly materials for their products.
2. Accessories - The accessories industry should consider creating uni-piece handles for bags and using unconventional materials to set their products apart.
3. Sustainability - The sustainability industry should focus on eco-friendly alternatives for luxury fashion items, such as canvas and leather slithers.