With standout scents, gritty marketing images and edgy product names, Born to Stand Out is a new fragrance brand that lives up to its name. The shapely fragrance bottles contain provocative scents that are sensual, decadent and disruptive.
With notes of almond, milk, chocolate, elemi and vanilla, the brand's Mud eau de parfum blends gourmand and earthy scents in an unexpected way. Similarly, Dirty Rice delivers creamy and milky, musky-sweet notes from bergamot, almond, Basmati rice, vetiver and cetalox that's described as "the thick scent of love."
The scents from the South Korean fragrance are encapsulated within sleek white perfume bottles that recall Joseon white porcelain, especially Okhochunbyeong pure white porcelain used as a wine bottle.
Gritty Fragrance Brands
Born to Stand Out Makes Scents Like "Mud" and "Dirty Rice"
Trend Themes
1. Provocative Fragrance - The trend of provocative fragrance with gritty marketing images and edgy product names presents potential opportunities for companies to disrupt the fragrance industry with unconventional scents and branding.
2. Gourmand-earthy Blends - The trend of blending gourmand and earthy scents in fragrances presents an opportunity for companies to create unexpected fragrance combinations that appeal to consumers looking for unique and unconventional scents.
3. Sleek Packaging - The trend of using sleek and minimalist packaging presents an opportunity for companies to differentiate their fragrance brands in the market and appeal to modern consumers who value aesthetics and design.
Industry Implications
1. Fragrance - The fragrance industry can benefit from the disruptive innovations presented by provocative scents, gourmand-earthy blends, and sleek packaging to attract consumers with unconventional tastes in fragrances.
2. Fashion - The fashion industry can leverage the trend of provocative fragrance to expand their brand portfolio and offer complementary products to their existing fashion items, such as fragranced accessories and clothing.
3. Marketing - The marketing industry can use the trend of gritty marketing images and edgy product names to attract younger consumers who are looking for brands that express their individuality and have a rebellious edge.