Rather than heavily emphasizing the ingredients in its products, Born Free Pet Food uses bold imagery to capture the attention of consumers.
The pet food products come in a variety of flavors and each is decorated with imagery that is associated with being free in nature. Ingredients include combinations of salmon, trout, chicken, turkey liver, beef, lamb, pork liver and duck -- ensuring that people's dogs are able to consume the protein they require in order to remain healthy. The imagery on the branding comes in the form of expansive nature scenes with silhouettes of wolves and dogs and metallic colors that make up the skies in the packaging.
Born Free Pet Food would make for an excellent food item for larger dogs.
Nature-Themed Pet Food
'Born Free Pet Food' Uses Imagery to Attract Pet Owners
Trend Themes
1. Bold Imagery in Pet Food Packaging - Leveraging bold imagery on pet food packaging to attract consumers.
2. Nature-themed Pet Products - Creating pet products that incorporate nature-inspired themes.
3. Protein-rich Dog Food - Developing dog food formulas rich in protein for optimal health.
Industry Implications
1. Pet Food Manufacturing - Exploring opportunities to incorporate bold imagery and nature themes in pet food manufacturing.
2. Pet Product Design - Designing pet products with nature-inspired themes and imagery.
3. Animal Nutrition - Researching and developing protein-rich formulas for dog food to promote optimal health.