There is this notion that eating out of doors is a very healthy activity, whether or not this is usually the case. Bops Potato Chips packaging references this pleasurable practice by means of one simple yet familiar pattern. The bags of Baked Organic Potato Snack have been swathed in checkers of white and either red, blue, green or orange.
They take the recognizable image of picnic blankets and allude to the experience of the much-loved cookout. Such a mealtime arrangement always requires an element of thoughtful planning, often resulting in diners' more nutritious choices. Bops Potato Chips packaging contains a type of treat that's made from high quality ingredients through a more wholesome process than most. The image expressed is punchy, playful and nostalgic and rivals the earthy marketing strategy of many organic products.
Picnic Blanket Branding
Bops Potato Chips Packaging Channels the Fun of al Fresco Eating
Trend Themes
1. Al Fresco Dining - There is a trend towards marketing food products with packaging that references the experience of outdoor eating, creating nostalgic, playful and healthy images.
2. Sustainable Snacking - There is a trend towards using high-quality, organic ingredients and more wholesome processes to appeal to health-conscious consumers.
3. Nostalgic Branding - There is a trend towards using familiar patterns and imagery such as picnic blankets on food packaging to create a sense of nostalgia and playfulness.
Industry Implications
1. Food and Beverage - Food brands can innovate by utilizing sustainable, organic ingredients and playful packaging that references the experience of outdoor eating to appeal to health-conscious consumers.
2. Packaging - The packaging industry can innovate by designing packaging that utilizes familiar imagery and patterns to create a sense of nostalgia and playfulness.
3. Marketing and Advertising - Marketing and advertising agencies can innovate by developing campaigns that appeal to consumers' sense of nostalgia and playfulness by utilizing familiar imagery and patterns on product packaging.