Just days before Halloween this year, Nivea will be opening the doors to a pop-up 'BOO-tique' to kick off the launch of its all-new MicellAIR Professional cleansing range.
At the immersive pop-up store in London, visitors will have the opportunity to get a Halloween makeover based on five looks created by the brand's professional makeup artists, as well as pick up some tips for makeup removal. For their chance to win professional makeup brushes and a year’s supply of cleansing products, consumers need only share a picture to Instagram with the #NiveaBootique hashtag.
Those who attend will also be given a complimentary bag of products from the new MicellAIR Professional cleansing range, which boasts a dark packaging scheme that happens to be fitting for the season.
Spooky Skincare Pop-Ups
The Nivea BOO-tique Introduces the MicellAIR Professional Cleansing Range
Trend Themes
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Industry Implications
1. Beauty - Beauty brands can utilize pop-up experiences to provide customers with interactive and educational experiences around skincare and makeup.
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