Just as there are energy-boosting gels that are conveniently packaged to help runners fuel up on the go, Japan's Morinaga now offers an In Game Booster gel for marathon gaming sessions. The blueberry-flavored jelly is a source of energy that comes along with Vitamin A and GABA amino acids, which work together to replenish one's energy stores while playing games.
While many beverage brands are already creating energy drinks and powdered drink mixes specifically to support casual gamers and eSports professionals, Morinaga's gel offers a compact way for gamers to get a quick boost. Thanks to the product's jelly texture, it has the potential to create a feeling of satiety that doesn't happen as a result of drinking only liquid.
Gaming Booster Gels
Morinaga's In Game Booster Boasts Vitamin A & Amino Acids to Energize Gamers
Trend Themes
1. Gaming Energy Gels - The gaming industry can explore creating their own line of energy gels, and market them as the perfect fuel for long gaming sessions.
2. Amino Acid Supplements - The health and wellness industry can explore creating supplements for avid gamers, using amino acids to improve mental and physical performance during long gaming sessions.
3. Satiety-inducing Foods - The food industry can explore developing more satiety-inducing foods, like jelly-textured gels, that can help gamers feel fuller for longer during long gaming sessions.
Industry Implications
1. Beverage - Beverage brands can explore creating products similar to Morinaga's In Game Booster, but with different flavors or added nutritional supplements to cater to the unique needs of gamers.
2. Supplements - The supplements industry can explore creating gaming-specific supplements that cater to the unique nutritional needs of serious gamers, such as those containing Vitamin A and GABA amino acids.
3. Gaming - The gaming industry can collaborate with food and beverage companies to create gaming-specific foods and drinks like Morinaga’s In Game Booster gel to enhance player experience and performance.