The Osso Good Company makes a variety of bone broth products, including soups and cleanses, and it is now reinventing a favorite breakfast food with bone broth. The Bone Broth Waffles are gluten-free and rich in protein and fat, offering a heartier take on frozen waffles.
After introducing waffles make with chicken bone broth at its cafe in Los Angeles, The Osso Good Company is introducing boxes of Bone Broth Waffles that can be stored in the freezer. Originally, these waffles were created as something for cafe patrons to dip into their bone broths and soups but they are now offering a satiating way for people to start the day at home. As CEO Meredith Cochran says, "Bone broth gives waffles a substance you just don’t realize it needs. It’s crispy and fluffy but keeps you full."
Hearty Breakfast Waffles
The Osso Good Company Makes Frozen Bone Broth Waffles
Trend Themes
1. Frozen Bone Broth Products - The Osso Good Company is reinventing breakfast food by infusing bone broth into frozen waffles, paving the way for other frozen bone broth products.
2. Gluten-free Breakfast Options - The introduction of Bone Broth Waffles taps into the growing demand for gluten-free breakfast options, creating an opportunity for companies to innovate in this space.
3. Protein-rich Convenience Foods - The Bone Broth Waffles cater to consumers looking for protein-rich breakfast options that can be easily stored and prepared, offering potential for disruption in the convenience food industry.
Industry Implications
1. Frozen Food - The Osso Good Company's Bone Broth Waffles introduce a new category of frozen food products, expanding possibilities for innovation within the frozen food industry.
2. Health Food - The inclusion of bone broth in breakfast waffles aligns with the growing trend for health-conscious food choices, creating opportunities for disruption in the health food industry.
3. Cafe and Restaurant - The success of Bone Broth Waffles at The Osso Good Company's cafe highlights the potential for other cafes and restaurants to innovate by incorporating bone broth into their menu offerings.