YouTuber and Instagram influencer Desi Perkins recently joined with Benefit Cosmetics to come up with the 'Bomb Ass Brows!' kit, which includes a number of its bestselling brow products in limited edition rose gold packaging, all for a fraction of the cost that it would take to purchase each one individually.
A total of six products comprise the kits: the 'Foolproof Brow Powder,' 'Precisely, My Brow Pencil,' 'High Brow Highlight & Lift Pencil,' '24-HR Brow Setter Shaping & Setting Gel,' 'ka-BROW! Cream-Gel Eyebrow Color with Brush,' and an angled brow brush and spoolie. Almost all of the products are full-size versions, and the kits can be purchased in five shades to suit different hair colors.
Limited Edition Brow Kits
Benefit Cosmetics' 'Bomb Ass Brows!' Kit Was Made with Desi Perkins
Trend Themes
1. Limited Edition Brow Kits - Opportunity for brands to collaborate with influencers to create limited edition beauty products.
2. Rose Gold Packaging - Growing trend of using rose gold packaging to create a premium and luxurious feel for beauty products.
3. Affordable Beauty Kits - Rising popularity of beauty kits that offer a range of products at a lower cost compared to buying them individually.
Industry Implications
1. Beauty - Opportunity for beauty brands to create limited edition kits with popular influencers to drive sales and brand recognition.
2. Packaging - Opportunity for packaging companies to design and produce rose gold packaging for beauty brands looking to create a premium look and feel for their products.
3. E-commerce - Opportunity for e-commerce platforms to curate and sell affordable beauty kits that offer value to customers while driving sales and customer loyalty.