The refreshed deodorant and bodycare branding from Axe was inspired by graffiti and it was created to connect with the brand's Gen Z audience. The vibrant new packaging designs take a page from street art and champion self-expression, as each product boasts bold colors and elements to convey the uniqueness of the experience it provides.
The fragrances from Axe, Africa, Apollo, Black, Excite and Temptation are infused with fresh excitement and energy, and the expressive graffiti-inspired designs promise to connect with young men.
As of late, Axe has been experimenting with bold new scents and media partnerships to connect with its teen audience in new ways. The edgy bodycare branding drives home the point that expression is at the heart of Axe's future going forward.
Street-Style Bodycare Branding
Axe's Deodorant & Body Care Product Packaging Speaks to Gen Z
Trend Themes
1. Graffiti-inspired Bodycare Packaging - Opportunity for other bodycare brands to use street-style graphics and bold colors to appeal to Gen Z.
2. Youth-centric Fragrance Line - Opportunity for fragrance companies to create scents that cater to the youthful and adventurous sensibilities of Gen Z.
3. Edgy Branding Strategies - Opportunity for brands to take risks with bold, unconventional branding to connect with Gen Z.
Industry Implications
1. Bodycare - Bodycare companies can incorporate street-style graphics to give their product lines a fresh and distinctive edge.
2. Fragrance - Fragrance companies can introduce new scents that cater to Gen Z's unique tastes and preferences.
3. Brand Marketing - Brands across various industries can take inspiration from Axe's disruptive branding strategies to appeal to younger audiences.