With winter in full swing and the PyeongChang Olympics less than a month away, Baskin-Robbins has brought back its popular Bobsled Brownie ice cream as the January 2018's Flavor of the Month. Made with two types of ice cream and chewy blonde brownie pieces, the flavor is a delicious way to enjoy ice cream throughout the winter months.
Baskin-Robbins' Bobsled Brownie ice cream is a seasonal treat that combines milk chocolate mousse-flavored ice cream, with indulgent butter caramel-flavored ice cream. The ice cream is then infused with pieces of blonde brownies and fudge crackle swirl. The ice cream can be enjoyed on its own, or as a Warm Brownie Sundae.
While the holidays may be over, consumers are still eager to find indulgent treats that help them make the most of winter weather.
Winter-Themed Ice Creams
Baskin-robbins' Bobsled Brownie Ice Cream is a Seasonal Treat
Trend Themes
1. Seasonal Ice Cream Flavors - Businesses can capitalize on seasonal flavors to keep consumers interested and coming back throughout the year.
2. Innovative Ice Cream Combinations - Ice cream shops can experiment with unique flavor combinations to differentiate themselves in a crowded market.
3. Winter-themed Desserts - Expanding beyond traditional winter drinks like hot chocolate, entrepreneurs can create and promote winter-themed desserts to attract customers.
Industry Implications
1. Ice Cream Shops - Ice cream shops can increase sales and garner customer loyalty by offering seasonal flavors and unique combinations.
2. Restaurants - Restaurants can add winter-themed desserts like Baskin-Robbins' Bobsled Brownie to their menus to capitalize on consumer desire for indulgent treats during the winter months.
3. Food Industry - Food entrepreneurs can create and market winter-themed desserts like Baskin-Robbins' Bobsled Brownie to supermarkets and caterers, providing a unique offering for holiday parties and events.