The Bobo’s Protein Bars are being launched as part of the brand's expansion beyond the oat bites, oat bars and baked goods categories to help consumers satiate their hunger in a health-conscious way.
The bars are each packed with 15-grams of protein sourced from almonds, peanuts, pea protein and a range of additional wholesome ingredients. The bars come in two flavors including Double Chocolate Almond Butter and Chocolate Chip Peanut Butter, which are each certified gluten-free, non-GMO and Kosher. The 2.2-ounce bars are perfect for consumers seeking out a simpler snack option for enjoyment between meals.
CEO TJ McIntyre commented on the Bobo’s Protein Bars saying, "By following Bobo’s ‘real-food’ philosophy, we knew we could create a nutritious, better-tasting protein bar simply by sticking to clean ingredients and avoiding over-engineered additives. We’re thrilled with how they turned out."
Flavor-Focused Protein Bars
Bobo’s Protein Bars are Debuting in Two Flavors
Trend Themes
1. Protein Bar Variety - The demand for more diverse options for protein bars with clean ingredients and appealing flavors is an opportunity for disruption in the health food industry.
2. Non-soy Protein Alternatives - Developing plant-based protein sources for protein bars that are non-soy, non-dairy and non-GMO is a trend that has disruptive potential for the health food industry.
3. Clean Label Snacks - The trend towards clean label snacks that are minimally processed, free from artificial ingredients and made with whole foods is a disruptive opportunity for companies creating healthier snack options for consumers.
Industry Implications
1. Health Food Industry - As the demand for healthy snack options grows, companies in the health food industry are presented with opportunities to innovate and disrupt by creating products that are aligned with consumer demands for clean label, protein-packed snacks.
2. Plant-based Protein Industry - The demand for non-soy plant-based protein sources presents an opportunity for companies in the plant-based protein industry to create protein bars and other snacks with unique flavor profiles and clean ingredients.
3. Fitness Industry - A trend towards protein-packed snacks as a convenient way to fuel workouts and support muscle recovery creates opportunities for companies in the fitness industry to offer branded snack options to health-conscious consumers.