With Super Bowl 2011 being one of the most hyped up topics over the past month, Jeremy Gutsche was recently interviewed on BNN with Rob Tarry, the Creative Director at Rethink Canada, in regards to viral Super Bowl advertising.
Elaborating on how Volkswagen, Doritos and Snickers have taken advantage of the Super Bowl craze to advertise their products, Gutsche also mentions how social media comes into play as companies use Facebook and Twitter to further publicize their Super Bowl spots. Though millions of dollars are spent on creating and airing these ads during the Super Bowl game, it's clear that these major brands feel that it's worth it to have their products promoted during one of the most-viewed events of the year.
Watch the full 11-minute clip on BNN here!
BNN: Jeremy Gutsche on Super Bowl Advertising
Bnn Jeremy Gutsche Superbowl
Trend Themes
1. Viral Super Bowl Advertising - Opportunity for brands to create innovative and attention-grabbing advertisements that can gain massive traction on social media platforms.
2. Utilizing Social Media for Advertisements - Creating campaigns that leverage the reach and influence of platforms like Facebook and Twitter to amplify the exposure and impact of Super Bowl ad spots.
3. Value of Super Bowl Advertising - Recognition of the significant impact and return on investment that can be achieved by promoting products during one of the most-watched events of the year.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities in developing new strategies and techniques for creating viral and impactful advertisements.
2. Social Media - Disruptive innovation opportunities for platforms to offer specialized advertising features tailored for Super Bowl campaigns.
3. Broadcasting and Media - Disruptive innovation opportunities in creating engaging and immersive ad experiences during Super Bowl broadcasts.