This BMW ad shows what happens when you settle for something that's sub-par. The ad shows a depiction of BMW's logo that is "close, but not quite right," using the letters "BMVV." Like a cheap knockoff of a designer brand, the fake could almost pass for the original, but the truth comes out in the smallest of details.
The text-based ad is simple and uses a lot of white space to get its message across, which is effective in this case. As well as a prominent double "V," the print ad encourages using only authentic auto brand parts for the full BMW experience.
The funny 'Not Close Enough' BMW ad was created by the Mene & Money agency in Brazil.
Butchered Auto Brand Ads
This BMW Ad Features a Rendition of 'BMW' That's Just Not Quite Right
Trend Themes
1. Authenticity Verification - Developing new technologies or tools to verify brand authenticity.
2. Smart Parts - Integrating smart features into auto parts to enhance brand value.
3. Reverse Counterfeit - Developing marketing campaigns that highlight the differences between authentic and counterfeit brands.
Industry Implications
1. Automotive - Opportunities for automotive companies to enhance brand value through smart and authentic parts.
2. Advertising & Marketing - Opportunities for marketing agencies to create reverse counterfeit campaigns that highlight the value of authentic brands.
3. Technology - Opportunities for tech companies to develop new tools for authenticity verification of brands and components.