It’s estimated that up to 80% of women in the United States experience "baby blues," and Blues Away is a first-of-its-kind mood support dietary supplement for new mothers experiencing this temporary, common emotional state.
New mothers may experience everything from tearfulness to irritability in the days following birth as a result of plummeting estrogen and progesterone levels. This liquid dietary supplement is clinically shown to support mothers during the days following childbirth, and it helps to address hormonal shifts with mood-regulating ingredients like wild blueberry extract, L-tryptophan and L-tyrosine. Blues Away is a single, 3-day shake regimen available on Amazon without a prescription.
Blues Away was studied in a placebo-controlled trial with more than 100 postpartum women over two years, and the study was recently published in The Lancet discovery science journal eClinicalMedicine.
Drinkable Postpartum Supplements
Blues Away is a First-of-its-Kind Mood Support Dietary Supplement
Trend Themes
1. Postpartum Mood Support - The emergence of mood support dietary supplements like Blues Away indicates a growing focus on addressing the emotional health of new mothers.
2. Natural Ingredient-based Supplements - An increasing preference for mood-regulating supplements incorporating natural ingredients highlights a shift in consumer demand toward holistic health solutions.
3. Clinical Validation of Dietary Supplements - The publication of Blues Away's trial results in a reputable journal underscores the importance of clinical validation to gain consumer trust in dietary supplements.
Industry Implications
1. Nutraceuticals - Nutraceuticals are tapping into the postpartum market by providing specialized dietary supplements aimed at supporting new mothers' mental health.
2. Women's Health - The focus on postpartum supplements presents innovative opportunities within the women's health industry to address the specific needs of new mothers.
3. E-commerce - The availability of clinically-validated supplements like Blues Away on platforms such as Amazon highlights the growing role of e-commerce in the health and wellness sector.