The McDonald's Blueberry McGriddles breakfast sandwiches are being tested by the brand at over 100 locations in the Washington D.C. metropolitan area as a new take on the now-classic menu item.
The new sandwich lineup includes three varieties such as Sausage, Egg & Cheese, Bacon, Egg & Cheese and Sausage, which are all made with McGriddles buns infused with blueberries. This helps to give the indulgent breakfast varieties a touch of sweetness that will balance out well with the savory ingredients within.
The McDonald's Blueberry McGriddles breakfast sandwiches highlight a more experimental flavor profile that speaks to consumer demand for artisan-inspired menu items. The sandwiches are being test marketed for a limited time only, but could see a wider release if favored by consumers.
Blueberry-Infused Breakfast Sandwiches
The McDonald's Blueberry McGriddles Come in Three Options
Trend Themes
1. Artisan-inspired Breakfast Foods - The consumer demand for artisan-inspired breakfast foods presents an opportunity for fast food chains to experiment with unique and creative breakfast sandwich options.
2. Innovative Fast Food Menus - Fast food chains can differentiate themselves from competitors by incorporating unique and trendy flavors into their menus, such as the blueberry-infused McGriddles.
3. Limited Time Offerings - Offering limited time menu items gives fast food chains the opportunity to test new products and gauge consumer interest before fully committing to adding them to their permanent menu.
Industry Implications
1. Fast Food - The fast food industry can capitalize on the demand for unique and trendy breakfast options by experimenting with new and creative menu items.
2. Food and Beverage - The food and beverage industry has the potential to see an increase in demand for artisan-inspired breakfast foods if consumers continue to prioritize unique and creative options.
3. Marketing and Advertising - The marketing and advertising industry can help fast food chains create effective campaigns to promote limited time menu items and generate buzz among consumers.