The Midwestern convenience store chain Kwik Trip recently unveiled an unusual new offering: Blueberry Dunker-Flavored URGE Potato Chips.
This past Monday, Kwik Trip posted to its Instagram that it would now be offering new Blueberry Dunker-Flavored URGE Potato Chips, available starting on May 18th (Memorial Day weekend). The unusual new flavor takes inspiration from Kwik Trip’s popular Blueberry Dunker Donuts, which have been a hit since they were introduced in 2013. According to Kwik Trip’s Director of Category Management, the company wanted to make other products based on the donuts' success and the sweet-salty flavor of the Blueberry Dunker chips made it an obvious winner.
Several influencers had a chance to taste test the chips before the public, but now fans everywhere can get them from their local Kiwi Trip.
Blueberry Doughnut-Flavored Chips
Kiwi Trip Just Added Blueberry Dunker-Flavored URGE Potato Chips
Trend Themes
1. Sweet-savory Snack Combinations - Combining sweet and savory elements in snacks can create unique taste experiences that attract adventurous eaters.
2. Product Line Extensions - Introducing new products inspired by existing bestsellers leverages established popularity to drive sales in different categories.
3. Influencer-driven Product Launches - Using influencers for pre-launch taste tests generates buzz and builds anticipation among consumers before products hit the shelves.
Industry Implications
1. Snacking Industry - Innovative flavor combinations within the snacking industry capture consumer curiosity and drive trial purchases.
2. Convenience Stores - Convenience stores are increasingly becoming hot spots for unique and exclusive snack offerings that differentiate them from other retail formats.
3. Food and Beverage Marketing - Engaging influencers for exclusive first tastes is a potent strategy in food and beverage marketing to heighten product visibility.