Blue Ribbon launched its 'Share that Mmmm Yum Taste' ad, which depicts a young child planning an indoor picnic for his family members. The ad showcases the overarching theme of family and the importance of spending time together through meals. Consumers may be drawn into the message from the ad, and it could help individuals connect with the product.
Blue Ribbon is a bread company that has been operating in South Africa for over 130 years. Bread products are particularly important commodities for consumers in South Africa, as bread is the most popular grocery store item for a large section of South African families. Through the 'Share that Mmmm Yum Taste' ad, the company is able to align its brand alongside one of the most popular food items for families in the country.
Family-Centric Bread Ads
Blue Ribbon Launched an Ad Depicting the Importance of Food and Family
Trend Themes
1. Family-centric Advertising - Opportunity for companies to align themselves with family values and promote the importance of spending time together through meals in their advertising campaigns.
2. Emotional Marketing - Opportunity to appeal to consumers' emotions by showcasing family connections and values in advertising strategies.
3. Product-driven Storytelling - Opportunity to incorporate product placement and promotion into storytelling ads that center around family connections and values.
Industry Implications
1. Bakery Products - Incorporating family-centric themes in bakery advertising campaigns can help companies connect with consumers and promote sales.
2. Grocery Retail - Grocery retailers can create advertising campaigns that promote the importance of family meals and the role of food in bringing families together.
3. Food and Beverage - Opportunity for companies in the food and beverage industry to incorporate family-centric themes in their advertising strategies to connect with consumers on an emotional level.