The nourishing and hydrating qualities of the multi-award-winning Jet Lag Mask by Summer Fridays inspired a cooling and refreshing coconut and blue matcha gelato flavor at Toronto's On Third Thought. At the vegan and allergen-conscious gelato and wine bar, people are invited to stop by and sample the collab with a complimentary scoop of gelato and a free deluxe sample of the beloved Jet Lag Mask.
The Summer Fridays x On Third Thought collaboration provides a delicious introduction to the numerous benefits of the vegan, fragrance-free formula for replenishing thirsty skin by using Jet Lag Mask as a daily moisturizer, nightly mask or in-flight skincare treatment for a boost of niacinamide, glycerin, hyaluronic acid and antioxidants.
Skincare-Inspired Gelatos
Summer Fridays and On Third Thought Collaborated on a Blue Matcha Gelato
Trend Themes
1. Beauty-infused Foods - Fusion of skincare and edible treats offers dual benefits, merging beauty routines with indulgent experiences.
2. Vegan Innovation - The rise of allergen-conscious and vegan products emphasizes inclusivity, catering to diverse consumer dietary needs.
3. Collaborative Marketing - Partnerships between brands create unique offerings that attract wider audiences and stimulate cross-industry engagement.
Industry Implications
1. Skincare - Innovative skincare products now inspire cross-industry creations that enhance brand engagement and product versatility.
2. Food and Beverage - Introduction of skincare-inspired food items presents new, health-focused culinary experiences for wellness enthusiasts.
3. Hospitality - Innovative offerings in hospitality settings like vegan gelato bars enhance experiential branding and customer satisfaction.