While it may be tougher to get fresh poke from your local Hawaiian joint during the COVID-19 pandemic, Costco has consumers covered with its Blue Hill Bay Poke Bowls.
The Blue Hill Bay Poke Bowls are a line of DIY poke bowls that can be assembled at home in just minutes. Each kit comes with everything you need to make your own poke bowl, including rice, smoked seafood, poke sauce, and spicy seasonings. To keep the seafood fresh, Blue Hill Bay uses "smoked fish cubes that are lightly salt-cured and slowly cold smoked with the company’s signature blend of natural hardwood."
Available in both a Smoked Salmon and Smoked Ahi Tuna variety, the Blue Hill Bay’s new ready-to-eat Poke Bowls are a quick and easy meal solution.
DIY Poke Bowl Kits
The Blue Hill Bay Poke Bowls Can Be Assembled at Home in Just Minutes
Trend Themes
1. DIY Meal Kits - The rise of DIY meal kits provides an opportunity for companies to create convenient and customizable at-home dining experiences.
2. Convenient Healthy Eating - As consumers prioritize health and convenience, there is potential for companies that offer easy-to-make, healthy meals like poke bowls.
3. Sustainable Seafood - The use of smoked fish cubes in Blue Hill Bay's Poke Bowl kits presents an opportunity for companies to innovate and market more sustainable seafood products.
Industry Implications
1. Meal Kit Delivery Services - Companies that offer customizable meal kit delivery services can leverage the trend towards DIY meal kits and convenient healthy eating.
2. Fast Casual Dining - Fast casual restaurants can tap into the trend towards convenient healthy eating by offering quick, healthy options like poke bowls on their menus.
3. Sustainable Seafood Industry - The rise of sustainable seafood practices presents an opportunity for companies in the seafood industry to innovate and introduce new products to meet growing demand for eco-friendly options.